Global trade continues to experience significant dynamics, influenced by various political, economic and technological factors. In recent years, these changes have become increasingly apparent with new trends defining how countries and companies interact economically. One of the main developments is the use of digital technology in international trade. E-commerce has increased exponentially, with companies like Amazon and Alibaba leading the global market. These platforms not only make transactions faster and more efficient, but also enable small businesses to reach customers all over the world. With increasingly widespread internet access, almost every country can now participate in global trade. In addition, sustainability is becoming a major focus in global trade. Many companies are now implementing more environmentally friendly business practices. Consumers are increasingly aware of the environmental impact of the products they buy, encouraging companies to implement sustainability principles in their supply chains. Initiatives such as reducing carbon emissions and using renewable raw materials are top priorities. Changes in trade policy also greatly influence this dynamic. The trade war between big countries such as the United States and China has created uncertainty in the global market. High tariff policies and protection of domestic industries have caused many companies to reconsider their strategies, including diversifying supply chains to other countries such as Vietnam and India. On the other hand, free trade agreements (FTAs) are increasingly being formed in various parts of the world. For example, RCEP (Regional Comprehensive Economic Partnership) combines 15 countries in the Asia-Pacific and becomes the largest economic bloc. This agreement is expected to increase trade and investment between member countries. By eliminating tariffs and trade barriers, RCEP aims to encourage economic growth in the region. Innovation in logistics and transportation also plays an important role. The use of AI-based technology and big data analysis helps companies to optimize their operations and speed up delivery times. In this way, goods can be delivered more efficiently, reducing costs and increasing customer satisfaction. Furthermore, the COVID-19 pandemic has accelerated the adoption of digital technology in commerce, making many companies shift to online business models. Despite logistical challenges, such as supply chain disruptions, most businesses have adapted by creating more agile strategies. Each of these aspects contributes to changes in the global trade landscape. This transformation requires business players to remain flexible and adapt quickly to changes in the ever-moving economic environment. Countries and companies that can make good use of digital technology and sustainability trends will become leaders in the global trade arena of the future.