Research is the creative and systematic work undertaken to increase the stock of knowledge. It involves a variety of activities such as collecting, organizing, analyzing and interpreting data/information in accordance with suitable methodologies set by specific professional fields and academic disciplines.

Research can be conducted at various levels such as the laboratory, fieldwork or in the community. It is an important part of human intellectual activity and has been responsible for many major milestones in our evolution as a species.

It is a highly analytical process and requires meticulous planning to capture accurate data. It involves both inductive and deductive methods and is usually based on real-time observations in natural settings. Good research creates a path for new questions and helps in finding gaps in existing knowledge which may need further explanation.

The scope of research varies from aesthetic, social or political to scientific and technical. It is a crucial element in the progress of mankind and has helped in creating millions of jobs for example web designing, programming, digital marketing, copywriting etc.

There are two main types of research qualitative and quantitative. Qualitative research collects data that is non-numeric and uses conversational methods of gathering responses from the participants to understand their thoughts, experiences and emotions. It is popular in the social sciences and humanities. Quantitative research on the other hand collects numeric data from a sample population to test hypotheses, obtain in-depth statistical insight or make inference about the whole population from which the sample was drawn.